Course Content
Introduction to E-commerce
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What is E-commerce?
Types of E-commerce
E-commerce Business Models
E-commerce Market Trends
Future Predictions and Opportunities
E-commerce Strategies
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Market Research and Target Audience
Brand Positioning and Value Proposition
Branding Strategies for E-commerce
Sales and Marketing Strategies
E-commerce Platforms and Technology
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Overview of E-commerce Platforms
Choosing the Right Platform for Your Business
Website Development for E-commerce
Payment Gateways and Security
Mobile Commerce and Apps
Data Analytics in E-commerce
Artificial Intelligence in E-commerce
Supply Chain Management
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Overview of E-commerce Supply Chains
Role of Logistics in E-commerce
Inventory Management
Fulfillment Strategies
Legal and Ethical Considerations
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E-commerce Regulations and Compliance
Intellectual Property in E-commerce
Ethical Marketing Practices
Customer Experience and Relationship Management
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Customer Service in E-commerce
Customer Relationship Management (CRM)
Building Customer Loyalty and Engagement
Handling Customer Feedback and Complaints
Capstone Project and Case Studies
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Hands-On Project
Case Studies of Successful E-commerce Businesses
Strategies and Best Practices
E-commerce Management
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