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POLICY UPDATE: Senior leaders from the world’s leading research..
Digital Marketing
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Course Content
Introduction to Digital Marketing
Overview of Digital Marketing
Digital Marketing vs. Traditional Marketing
Core Components of Digital Marketing
Understanding the Digital Marketing Funnel
Search Engine Optimization (SEO)
Introduction to SEO
On-Page SEO
Off-Page SEO
Technical SEO
SEO Tools and Analytics
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Introduction to SEM
Creating Effective PPC Campaigns
Landing Page Optimization
Analytics and ROI Measurement
Content Marketing
Understanding Content Marketing
Content Strategy Development
Content Creation
Content Distribution and Promotion
Content Analytics
Social Media Marketing (SMM)
Overview of Social Media Platforms
Creating a Social Media Strategy
Content Creation and Scheduling
Social Media Advertising
Social Media Analytics
Email Marketing
Introduction to Email Marketing
Building an Email List
Crafting Effective Email Campaigns
Automation and Tools
Email Analytics
Analytics and Data-Driven Marketing
Introduction to Web Analytics
Analyzing Data
A/B Testing and Experimentation
Tracking ROI and KPIs
Emerging Trends in Digital Marketing
Future Trends
Video and Influencer Marketing
Preparing for the Future
Capstone Project
Comprehensive Digital Marketing Plan
Presentation and Feedback
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