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POLICY UPDATE: Senior leaders from the world’s leading research..
Google Analytics Certification
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Course Content
Introduction to Google Analytics
Overview of Google Analytics
Setting Up Google Analytics
Understanding the Google Analytics Interface
Navigating the Dashboard
Realtime Report
Audience Reports
Acquisition Reports
Traffic Sources
Google Ads Integration
Organic Search Performance
Behavior Reports
Site Content Analysis
Site Speed and Performance
Content Experiments
Conversion Tracking
Goals and Conversions
E-Commerce Tracking
Multi-Channel Funnels
Advanced Features and Analysis
Segmentation
Custom Reports and Dashboards
Event Tracking
Google Analytics 4 (GA4) Overview
Transitioning to GA4
GA4 Features
Exam Preparation and Practice Tests
Exam Overview
Practice Tests
Final Tips
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