Course Content
Introduction to Social Media Marketing
0/4
What is Social Media Marketing?
Evolution of Social Media Platforms
Types of Social Media Platforms
Understanding Social Media Metrics
Social Media Strategy Development
0/4
Conducting a Social Media Audit
SWOT Analysis
Defining Target Audience
Content Planning and Strategy
Content Creation and Curation
0/7
Visual Content Creation
Writing Engaging Copy
Video Marketing
Content Curation Strategies
Building Relationships with Influencers and Content Creators
Using Hashtags and Trends
Platform-Specific Content Strategies
Paid Advertising on Social Media
0/4
Introduction to Paid Social Media Advertising
Understanding Ad Objectives and Formats
Targeting and Segmentation
Budgeting and Bidding Strategies
Community Management and Engagement
0/6
Building and Nurturing Online Communities
Strategies for Growing Your Followers and Community
Creating Value Through Engagement and Interaction
Best Practices for Handling Negative Feedback
Leveraging User-Generated Content (UGC)
Social Listening and Monitoring
Analytics and Performance Measurement
0/4
Understanding Social Media Analytics
Evaluating Campaign Performance
Adjusting Strategies Based on Data Insights
Reporting and Presenting Findings
Capstone Project and Case Studies
0/3
Hands-On Project
Case Studies of Successful Social Media Campaigns
Discussion on Trends
Social Media Marketing
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