Course Content
Introduction to Google Analytics Advanced Features
0/5
Overview of Google Analytics and its Role in Digital Marketing
Differences between Standard and Advanced Google Analytics Features
Key Metrics and Dimensions in Google Analytics
Configuring Advanced Tracking in Google Analytics
Introduction to Google Tag Manager for Enhanced Tracking
Advanced Tracking Setup and Custom Dimensions
0/5
Implementing Advanced Tracking Setups
Setting Up and Using Custom Dimensions and Metrics
Enhanced E-commerce Tracking: Setting Up and Interpreting E-commerce Data
Advanced Tracking for Video, Scroll Depth, and Form Submissions
Using Google Tag Manager for Event Tracking and Setting Up Triggers
Goal and Conversion Tracking
0/5
Setting Up and Configuring Goals in Google Analytics
Understanding and Tracking Micro and Macro Conversions
Funnel Visualization and Goal Flow Analysis
Attribution Models: First Interaction, Last Interaction, Linear, and Time Decay
Integrating Google Analytics with Google Ads for Conversion Tracking
Segmentation and Advanced Filtering
0/5
Using Advanced Segmentation Techniques to Analyze Specific Audience Behavior
Creating Custom Segments for Targeted Analysis
Implementing and Using Advanced Filters for Reports
Using Session and User-Level Segmentation
Segmentation for Different Devices and Traffic Sources
Custom Reports and Dashboards
0/5
Understanding the Benefits of Custom Reporting in Google Analytics
Creating and Sharing Custom Reports Based on Specific KPIs
Building Personalized Dashboards with Google Data Studio
Using the Custom Report Wizard to Build Advanced Reports
Setting Up Automated Reporting and Email Notifications for Stakeholders
Attribution Modeling and Multi-Channel Funnels
0/5
Understanding Attribution Modeling and its Importance in Decision-Making
Configuring and Interpreting Multi-Channel Funnel Reports
Analyzing Assisted Conversions and Understanding Cross-Channel Influences
Applying Advanced Attribution Models to Your Marketing Strategy
Reporting on User Journeys Across Devices and Channels
Enhanced E-commerce and Tracking User Behavior
0/5
Implementing Enhanced E-commerce Tracking in Google Analytics
Tracking Product Performance, Shopping Behaviors, and Checkout Processes
Understanding Product List Performance and Internal Search Behavior
Analyzing E-commerce Data for Insights on Improving Sales and Conversions
Integrating Google Analytics with CRM and Email Marketing Tools for a Holistic View of Customer Behavior
Google Analytics for Mobile and App Tracking
0/5
Setting Up Mobile App Tracking in Google Analytics
Tracking App-Specific Metrics (Screen Views, In-App Events, User Behavior)
Using Firebase for App Analytics and Integrating with Google Analytics
Analyzing Mobile App User Behavior and Lifecycle
Optimizing App Marketing and User Experience Through Google Analytics Insights
Troubleshooting and Debugging Google Analytics
0/5
Identifying and Fixing Common Google Analytics Tracking Issues
Debugging Setup Issues with Google Tag Assistant and Real-Time Reports
Resolving Tracking Problems for Multiple Domains, Subdomains, and Cross-Device Tracking
Troubleshooting Issues with Goals, E-commerce, and Custom Dimensions
Using the Google Analytics Debugger and Google Tag Manager’s Preview Mode
Reporting, Analysis, and Data Interpretation
0/5
Understanding Key Business Metrics in Google Analytics
Analyzing Data Trends and Generating Actionable Insights
Creating Reports That Align with Business Goals and Objectives
Presenting Insights Effectively to Stakeholders and Decision-Makers
Using Google Analytics Data to Optimize Marketing Strategies and Improve ROI
Advanced Google Analytics Certification Course
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