Course Content
Introduction to Social Media Strategy
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The Role of Social Media in Digital Marketing
Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
The Relationship Between Social Media Strategy and Overall Business Strategy
Setting Clear Objectives and Goals for Social Media Campaigns
Defining the Target Audience and Understanding Their Needs and Behavior
Developing a Social Media Strategy
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Setting SMART Goals for Social Media (Specific, Measurable, Achievable, Relevant, Time-bound)
Conducting a Social Media Audit to Assess Current Performance
Competitor Analysis and Industry Benchmarking
Crafting a Content Plan and Social Media Calendar
Budgeting and Resource Allocation for Social Media Campaigns
Choosing the Right Social Media Platforms for Your Brand
Content Creation and Curation
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The Importance of Content in Social Media Marketing
Content Types: Images, Videos, Blogs, Infographics, Podcasts, etc.
Best Practices for Creating Shareable Content
User-Generated Content and Influencer Marketing
Content Curation: Finding and Sharing Relevant Third-Party Content
Tools for Content Creation (Canva, Adobe Spark, etc.)
Social Media Advertising and Paid Campaigns
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Overview of Social Media Advertising Platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
Setting Up and Managing Paid Campaigns on Social Media
Targeting and Segmentation Strategies
Budget Management and Bidding Strategies
A/B Testing for Ad Optimization
Measuring Ad Performance and Adjusting Strategies
Community Management and Engagement
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Strategies for Growing a Loyal Online Community
Best Practices for Responding to Customer Inquiries and Feedback
Social Listening Tools and Techniques
Managing Online Reputation and Handling Negative Comments
Building Relationships with Influencers and Brand Advocates
Social Media Analytics and Reporting
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Key Performance Indicators (KPIs) for Social Media Marketing
Tools for Social Media Analytics (Google Analytics, Hootsuite, Sprout Social, etc.)
Interpreting Data: Reach, Engagement, Conversions, etc.
Reporting Performance to Stakeholders
Using Insights to Refine Social Media Strategy and Improve Future Campaigns
Crisis Management and Risk Mitigation
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Managing a Social Media Crisis: Steps to Take and Mistakes to Avoid
Managing a Social Media Crisis: Steps to Take and Mistakes to Avoid
Developing a Crisis Communication Plan for Social Media
Responding to Online Backlash and Negativity
Protecting Your Brand Reputation on Social Media
Trends and Innovations in Social Media Marketing
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The Role of AI and Automation in Social Media Management
Voice Search and Social Media: Preparing for the Future
AR/VR in Social Media Marketing
The Growing Importance of Social Commerce
Influencer Marketing Trends and Best Practices
Emerging Platforms and New Tools in Social Media Marketing
Certified Social Media Strategist (CSMS) Certification Course
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