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POLICY UPDATE: Senior leaders from the world’s leading research..
Content Marketing: Full Certification Course Syllabus
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Course Content
Introduction to Content Marketing
What is Content Marketing?
Content Marketing vs. Traditional Marketing
The Buyer’s Journey
Content Marketing Strategy
HubSpot and Content Marketing
Content Creation
Understanding Your Audience
Content Types
Crafting Engaging Headlines
Writing for the Web
SEO for Content
Content Guidelines and Style
Content Tools
CMS (Content Management System)
Content Editor and Templates
Landing Pages
Call-to-Actions (CTAs)
Blog Optimization and Scheduling
Content Personalization
Content Distribution and Promotion
Content Distribution Channels
Social Media Marketing
Email Campaigns
Paid Content Promotion
Content Repurposing
Content Strategy
Developing a Content Strategy
Content Planning and Editorial Calendar
Content Pillars and Clusters
Integrating with Other Marketing Channels
Content Calendar Management
Content Analytics and Measurement
Defining Success Metrics
HubSpot Reporting Tools
Google Analytics Integration
Content Performance Reports
A/B Testing
Iterating Based on Data
Advanced Content Marketing Techniques
Content Marketing Automation
Advanced SEO Techniques
Video Content
Content Amplification
Content Marketing Funnel
Certification Exam Preparation
Exam Overview
Key Concepts Review
Practice Quizzes
Exam Tips
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