Course Content
Introduction to Content Marketing
0/5
What is Content Marketing?
Content Marketing vs. Traditional Marketing
The Buyer’s Journey
Content Marketing Strategy
HubSpot and Content Marketing
Content Creation
0/6
Understanding Your Audience
Content Types
Crafting Engaging Headlines
Writing for the Web
SEO for Content
Content Guidelines and Style
Content Tools
0/6
CMS (Content Management System)
Content Editor and Templates
Landing Pages
Call-to-Actions (CTAs)
Blog Optimization and Scheduling
Content Personalization
Content Distribution and Promotion
0/5
Content Distribution Channels
Social Media Marketing
Email Campaigns
Paid Content Promotion
Content Repurposing
Content Strategy
0/5
Developing a Content Strategy
Content Planning and Editorial Calendar
Content Pillars and Clusters
Integrating with Other Marketing Channels
Content Calendar Management
Content Analytics and Measurement
0/6
Defining Success Metrics
HubSpot Reporting Tools
Google Analytics Integration
Content Performance Reports
A/B Testing
Iterating Based on Data
Advanced Content Marketing Techniques
0/5
Content Marketing Automation
Advanced SEO Techniques
Video Content
Content Amplification
Content Marketing Funnel
Certification Exam Preparation
0/4
Exam Overview
Key Concepts Review
Practice Quizzes
Exam Tips
Content Marketing: Full Certification Course Syllabus
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