Course Content
Introduction to Digital Marketing
0/4
Overview of Digital Marketing
Digital Marketing vs. Traditional Marketing
Core Components of Digital Marketing
Understanding the Digital Marketing Funnel
Search Engine Optimization (SEO)
0/5
Introduction to SEO
On-Page SEO
Off-Page SEO
Technical SEO
SEO Tools and Analytics
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
0/4
Introduction to SEM
Creating Effective PPC Campaigns
Landing Page Optimization
Analytics and ROI Measurement
Content Marketing
0/5
Understanding Content Marketing
Content Strategy Development
Content Creation
Content Distribution and Promotion
Content Analytics
Social Media Marketing (SMM)
0/5
Overview of Social Media Platforms
Creating a Social Media Strategy
Content Creation and Scheduling
Social Media Advertising
Social Media Analytics
Email Marketing
0/5
Introduction to Email Marketing
Building an Email List
Crafting Effective Email Campaigns
Automation and Tools
Email Analytics
Analytics and Data-Driven Marketing
0/4
Introduction to Web Analytics
Analyzing Data
A/B Testing and Experimentation
Tracking ROI and KPIs
Emerging Trends in Digital Marketing
0/3
Future Trends
Video and Influencer Marketing
Preparing for the Future
Capstone Project
0/2
Comprehensive Digital Marketing Plan
Presentation and Feedback
Digital Marketing
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