Course Content
Introduction to Facebook Advertising
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Overview of Facebook Ads
Benefits of Facebook Advertising
Setting Up Your Facebook Business Manager
Ad Formats Overview
Campaign Structure
Setting Up Facebook Ad Campaigns
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Campaign Objectives
Creating Ads in Facebook Ads Manager
Audience Targeting
Budgeting and Bidding
Ad Placements
Creative Best Practices
0/5
Ad Copywriting
Visual Elements
Video Ads
Ad Design Guidelines
A/B Testing for Ads
Advanced Audience Targeting
0/5
Custom Audiences
Lookalike Audiences
Retargeting
Detailed Targeting
Location and Language Targeting
Measurement and Analytics
0/6
Facebook Pixel
Conversion Tracking
Campaign Analytics
Attribution Models
Reports and Insights
Event Tracking
Optimizing and Scaling Facebook Ads
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Campaign Optimization
Ad Relevance Diagnostics
Scaling Ads
Automation and Rules
Budget Optimization
Advertising on Instagram, Messenger, and Audience Network
0/4
Instagram Advertising
Messenger Ads
Audience Network Ads
Cross-Platform Campaigns
Facebook Ad Policies and Best Practices
0/4
Ad Review Process
Ad Policy Guidelines
Ad Approvals and Appeals
Best Practices for Facebook Ads
Advanced Facebook Advertising Strategies
0/5
Lead Generation Campaigns
E-commerce Advertising
Event Promotion
Facebook Shop
Campaign Attribution & ROI
Exam Preparation and Facebook Blueprint Certification
0/4
Key Topics Review
Practice Exams
Certification Tips
Getting Certified
Facebook Blueprint: Full Certification Course Syllabus
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